Your marketing, done for you
Ask us off the record what it actually takes to market a small business properly, and the honest answer comes out slightly awkward, because it is longer than anyone wants it to be. Someone has to decide what the business is going to say this month. Someone has to write it. Someone has to make it look like something. Someone has to worry about whether you can be found at all. And someone has to keep those four things moving in roughly the same direction, week after week, including the weeks when the van needs an MOT and two clients go quiet.
Hire that properly and you are somewhere north of six thousand pounds a month, plus a management job you never asked for.
Managed Marketing is Inkie doing all five for £449 a month. That is the whole idea, before any pitch.
Marketing is five jobs wearing one coat
Most owners think they are bad at marketing. Usually what has happened is that five separate roles have been quietly bundled into one line on a to-do list, and then failed at as though it were a single skill.
Strategy is a different job from copywriting. Copywriting is a different job from design. Design is a different job from being findable, which is mostly a maintenance job about details being consistent in a dozen places. And keeping all four aligned is a fifth job that nobody puts on the list at all, so it falls to the owner at ten at night.
Nobody is bad at all five. People are just being asked to do all five for free, in the gaps.
What is actually in it
1. A strategy call every month, with a person
A real conversation with a human being, once a month, about what is coming up. A quiet January, a wedding season, a new van, a service you want more of and one you would happily stop doing. That call is where the month's direction is set, and it is the part we would keep if we had to cut everything else.
2. Four videos a month
Short-form video is the format most small businesses know they should be doing and have not started. Four a month, made from what your business actually does, so the account has movement on it rather than a stack of static tiles.
3. Four social posts a week
Sixteen or so posts a month, across the platforms your customers are actually on. Written in your voice, scheduled, published. You are not opening an app to approve each one.
4. A blog every week and a newsletter every month
The blog is the slow, compounding part. It is what gives an AI or a search engine something specific to read about you. The newsletter is for the people who already know you, which is usually where the next job comes from anyway.
5. Your Google Business Profile, kept current
Opening hours, services, photos, the small print that goes stale without anyone noticing. This is the least glamorous item on the list and probably the highest return per minute spent.
Who this is not for
If you are already turning work away, do not buy this. More enquiries would make your life worse. A price rise or a hiring conversation is the better use of £449, and we would rather say so.
It is also not for anyone who wants total control of every post. Managed Marketing works because you hand something over. If handing over is the part that makes you uneasy, the platform tier is a happier fit.
The £250 and £49 options are staying
Get Set Up is £250, once. We sit down with you, work out your voice and your offer, build the profile properly, and you leave with the foundations done. Some people only ever need that.
The platform on its own is £49 a month, and it stays exactly where it is. It is for owners who want the drafting and scheduling handled and are happy to steer it themselves. Neither of these is being retired or nudged towards the door. They are different amounts of help, and most businesses want a different amount at different times of year.
What month one looks like
Week one is us listening. The call, your voice, your services, the jobs you want more of. Nothing publishes yet.
Week two, the first posts and the first blog go live, and you tell us where the voice is slightly off. It usually is, on the first pass. That correction is the useful bit.
By the end of the month, four videos have gone out, the blog has run every week, the newsletter has landed, your Google profile says what it should, and you have spent about an hour of your own time on marketing. If you want to see what that looks like against your particular business, book the call and ask.